Gene Moore, Tiffany & Co., VP of Window Display

27 Jun
  • Gene Moore (1910 — November 23, 1998) was a leading window dresser of the 20th century. Born in Birmingham, Alabama, he moved to New York City in the 1930s. He worked for Bonwit Teller for sixteen years, then in 1955 joined Tiffany’s on Fifth Avenue. He remained with the store for the remainder of his career. He retired at 84, as vice-president for window-display. He was a dear friend of Lighting Services Inc.
  • His creations were legend, from his thousands of Tiffany Windows to his hundreds of bejeweled circus and animal figurines. Along the way, he also painted, designed theatrical sets and costumes, designed museum and retail exhibitions, photographed, choreographed, played the piano, and wrote two books- “Windows at Tiffany’s” and “My Time at Tiffany’s”.
  • He was a master of lighting, receiving the prestigious Illuminating Engineering Society Lumen Award in 1976. He was the first to use miniature white lights draped on outdoor trees creating a new exciting sparkle of lights that is as magic today as it was then. He was the first to use a hidden ground row of blue light to bathe the back walls of his displays. He was a genius in manipulating light and color to beautifully accent his wonderful window designs stating “Lighting is at least 50 percent of the success of a display.” He always used low voltage pinspots for the key lighting in all his windows with as little fill lighting as needed to give him the exact kinds of drama and contrast “to stop people in their tracks and make them smile, laugh, and be happy.”
  • He has influenced and inspired untold numbers of window designers and creative artists all around the world by his refusal to do the ordinary and expected, instead choosing his own unique and original paths to express his special talents. He has shown that with imagination, innovation, scale, surprise, and humor, even an everyday display can be memorable and achieve a sense of beauty, delight, and wonderment.
  • Our special friend and associate Gene Moore died in November 1998 at the age of 88. In his memory, we are honored to change the name of his favorite color, 933 Ice Blue, to Gene Moore Blue.

  •      I like this window display because it is not too complicated, yet it’s very interesting – bird with diamond necklace!! The story is about a bird tried to pull the diamond necklace out because he/she thought it is a worm. It is interesting because for bird, worm is their food and they consider it as their treasure. Like human, we consider diamond as a treasure and it is definitely eye-catching whenever we see it. The pendants are in the similar shapes of the fruits on the floor. The branches are just like the chain. There are two geometric bracelets on the fruits, which made of silver.  I like the whole concept of this window dressing because it looks nature and it reminds me that spring is coming soon.

I particularly like this window display because of its futuristic colors and its simplicity.

From far away, you cannot even tell what is it but upon closer inspection, you realize it’s pearls and the lighting creates beautiful effect. The different shade gives it a very magical and whimsical feel.It’s go to show how important lighting is in window display.


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